This was a project from my senior design portfolio.Students were asked to come up with a unique store brand and design a logo and brand identity for it. Since I love sweets, I decided to create a candy store brand called Sweet Tooth. My goal was to have the brand scream sugar because that’s what candy store’s are all about! To achieve my goal I made sure to give Sweet Tooth a colorful and playful vibe.
To brand Sweet Tooth I designed signage, shopping bags and the home page of its website.