This was a project from my senior design portfolio.Students were given a random name and asked to come up with a unique brand and design a logo and brand identity for it. I was given the name Just Cause and at first I had know idea what kind of company I could connect the name with.
After brainstorming and coming up with different ideas, it clicked. I felt Just Cause was the perfect name for an Adoption Agency, because the first thing that came to mind was “Pick me, just cause!”
To brand Just Cause I designed signage and billboards.